Poutine has become one of the most popular dishes in Canada among people of all ages, and now it’s moving south to the US—and fast! The Big Cheese caters to students, families, working-aged men and women, and people of all ages. With a wide variety of popular poutines, as well as a build-your-own option, there is something for everyone. This wide variety of patrons and menu options has allowed us to develop a varied and diverse customer base. The company specifically targets students that have a need for late-night food, as well as working men and women with an interest in fast and affordable lunch items.
With its quick-service restaurant model, The Big Cheese provides a welcome alternative to all the copycat burger, pizza and sandwich shops. Customers are looking for unique alternatives, and The Big Cheese provides an ideal alternative that combines familiar favorite foods to create poutine.
Our franchisees are part of a thriving restaurant industry where customers spent $632 billion on eating out last year alone (with most of the market share going to franchised restaurants). In today’s economy most of the growth is coming in the QSR segment where better value options, like those provided by The Big Cheese, are available.